Start your own private label business –without the hassle!
Software infrastructure for anyone to launch and operate scalable Customer Packaged Goods (CPG) brands. Supliful makes it possible to launch a brand on the same day, with $0 upfront capital, & no Minimum Order Quantities (MOQ).
- Why now
- Geo and the Team
- Business model
- Traction and metrics (2022)
- Funds spent until today + existing investors
- Round info
Supliful makes it possible to launch a brand for everyone, the same day with 0€ upfront capital Minimum Order Quantity (MOQ)
Remove the barriers of entry in the CPG industry with an open platform for anyone to launch and operate scalable CPG brands.
PitchDeck for more details: HERE
Launching a brand with no hassle. Solution enables you to Source (choose from quality products from vetted suppliers) / Brand (Label designers and templates ready) / Sell (seamless integration to e-commerce) / Fulfil (On-demand labelling and shipping)
On one side there is a self-serve Customer Packaging Goods (CPG), where merchants prep their goods and integrate with e-commerce solutions and on the other side is the back end Operational technology, taking care of drop shipping (order preparation, carrier integration, shipping label generation and inventory management)
(Creators) E-commerce Market
TAM - ca. 1,8t€
SAM - ca. 600bn€
SOM - ca. 5bn€ (Currently focused on US, expected to be at - ca. 1,03t€ by 2030)
On-demand print & commerce enabling platforms are thriving (Printify / Printful) - Supliful is bringing it to the CPG market.
Gary Vee is one of the most influential marketers in the world and his take on Creator built CPG brands:
The reality is that people that are bringing content and building actual community begin to build actual scale and then deploy the commodity of t-shirts, juices, and chocolate
60 sec clip below
Gary Vaynerchuk on LinkedIn: My take on MrBeast passing on a billion... | 400 comments
My take on MrBeast passing on a billion...... 400 comments on LinkedIn
Geo and the Team
Markup on physical goods: average markup is on 33%
Digital subscription fee: ca. 39€ / ca. 349€ monthly plans
Traction and metrics (2022)
Burn multiplier: x0,7 - x0,83 during 2022
Net revenue: +$370k (33% of which is MRR)
Connected Shopify stores: +1400
Growth: 30% MoM for the past 4 months
- Olympic athlete Jack Flood, Instagram
- Fitness Creator Mason Khur, TikTok
- Sports nutrition brand Better Rebuild, Instagram
Funds spent until today + existing investors
Investors on board: Diaspora Ventures / SWG / Bolt VPs / Angels (Kabanov, Vilosius, etc)
Cap Table: Founders (Mārtiņš Lasmanis, Rihards Pīks, Rūdolfs Janītis) equally share 87%; 13% option pool.
Have raised $1.45M to date. All convertibles (not equity), so currently not reflected in company shareholding. When converted to equity in future rounds, current investors would get an estimated 16.6%.
Raising: ca. 500k-1m€
Instrument: SAFE at 10M pre-money cap & 20% discount.
Timeline: Aiming to close by EOY
So far committed: $1.04m in the bank on a rolling basis. ca.200k€ in final stages with SWG
The likes of a16z, Greycroft and Accel are in the investor updates list and are closely following progress of Supliful