Supliful
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Supliful

Start your own private label business –without the hassle!

Software infrastructure for anyone to launch and operate scalable Customer Packaged Goods (CPG) brands. Supliful makes it possible to launch a brand on the same day, with $0 upfront capital, & no Minimum Order Quantities (MOQ).

Mission

Supliful makes it possible to launch a brand for everyone, the same day with 0€ upfront capital Minimum Order Quantity (MOQ)

Remove the barriers of entry in the CPG industry with an open platform for anyone to launch and operate scalable CPG brands.

PitchDeck for more details: HERE

Solution

Launching a brand with no hassle. Solution enables you to Source (choose from quality products from vetted suppliers) / Brand (Label designers and templates ready) / Sell (seamless integration to e-commerce) / Fulfil (On-demand labelling and shipping)

On one side there is a self-serve Customer Packaging Goods (CPG), where merchants prep their goods and integrate with e-commerce solutions and on the other side is the back end Operational technology, taking care of drop shipping (order preparation, carrier integration, shipping label generation and inventory management)

Market

(Creators) E-commerce Market

TAM - ca. 1,8t€

SAM - ca. 600bn€

SOM - ca. 5bn€ (Currently focused on US, expected to be at - ca. 1,03t€ by 2030)

On-demand print & commerce enabling platforms are thriving (Printify / Printful) - Supliful is bringing it to the CPG market.

Why now

Gary Vee is one of the most influential marketers in the world and his take on Creator built CPG brands:

The reality is that people that are bringing content and building actual community begin to build actual scale and then deploy the commodity of t-shirts, juices, and chocolate

60 sec clip below

Geo and the Team

Latvian founders / Operating within the North America / HQ in Riga and Denver / Founding team of Mārtiņš Lasmanis / Rihards Pīks / Rūdolfs Janītis

Business model

Markup on physical goods: average markup is on 33%

Digital subscription fee: ca. 39€ / ca. 349€ monthly plans

Traction and metrics (2022)

Burn multiplier: x0,7 - x0,83 during 2022

Net revenue: +$370k (33% of which is MRR)

Signups: +8027

Connected Shopify stores: +1400

Growth: 30% MoM for the past 4 months

Clients:

Competition

Funds spent until today + existing investors

ca. $1.45m

Investors on board: Diaspora Ventures / SWG / Bolt VPs / Angels (Kabanov, Vilosius, etc)

Cap Table: Founders (Mārtiņš Lasmanis, Rihards Pīks, Rūdolfs Janītis) equally share 87%; 13% option pool.

Have raised $1.45M to date. All convertibles (not equity), so currently not reflected in company shareholding. When converted to equity in future rounds, current investors would get an estimated 16.6%.

Round info

Raising: ca. 500k-1m€

Instrument: SAFE at 10M pre-money cap & 20% discount.

Timeline: Aiming to close by EOY

So far committed: $1.04m in the bank on a rolling basis. ca.200k€ in final stages with SWG

The likes of a16z, Greycroft and Accel are in the investor updates list and are closely following progress of Supliful